The shampoo helps fight against the five visible signs of damaged hair that is hair fall, dryness, roughness, dullness and split ends without weighing it down. Damaged hair can lack the natural cement which keeps the hair strong and resilient. To ensure cohesion and strength, L'Oreal Laboratories have created Ceramide-Cement technology to replicate the hair's natural cement targetting the 5 problems. It helps to revive and repair damaged hair.